I Swear, I Read It for the Articles

Being an art student, I get to see most of the great work of the other students around the campus building. Walking around, I found one that redesigned the Playboy identity. It gives a new twist to the iconic brand. The tag line for the new vision is 'Read It for the Articles'. It's a little weird not seeing the bunny, which is synonymous with the word Playboy. Despite the new look, its aim is to go back to its roots: great content and to reach the gentleman bachelor, which is something that I would definitely love to see.

(I will see if I can take more quality pictures of these.)